As of early this morning, The Online Slang Dictionary reached a milestone: we now have more than 5,300 citations of slang use from published sources such as films, magazines, books, and TV programs. The last time I counted, there were only 4,800!
It's a bittersweet occasion, though, since today is also coincidentally the 400th day of Google's penalty against the site for showing those citations. Since Google has been unwilling to have a dialogue with me about the penalty, the site has been blacked out both as an act of protest and as an attempt to publicize the issue. I just don't know what else to do.
If you find The Online Slang Dictionary useful, please help me in spreading the word. I really want to be able to show citations on the site, since they are a necessary component of a high-quality dictionary. Let's get Google's attention and get this fixed!
Details about the penalty appear below. Thanks and have a great day.
-- Walter (waltergr@aol.com)
P.S. What follows is information about the penalty. It's also available on the slang dictionary's website here.
Google and The Online Slang Dictionary
Summary
This site has more than 5,300 citations of slang use gathered from published sources, but
we can't show them to you. Google penalizes this site in search rankings when we do. And
even though all of the citations were removed
days ago, the penalty is still in place because we used to show citations.
This is a bug in Google's code that applies the "Panda" penalty. Though Google has
confirmed the penalty, they have been unwilling to enter into a dialogue with me about
resolving it. The site has been blacked out to mark the 400th day of the penalty.
I hope this will call attention to the bug. I just don't know what else to do.
Please help me in spreading the word. If you've found The Online Slang Dictionary to be
useful, please let your friends and colleagues know about the site.
If you work for Google, I'd love to talk with you. I can be reached via email at
waltergr@gmail.com.
Why are citations important for a slang dictionary?
Real dictionaries have citations because that's how they show that their definitions are
real. Being a dictionary of real slang terms, the same applies to us. Citations serve the
same purpose in dictionaries as they do on Wikipedia: they provide evidence for factual
claims.
Do you have evidence of the penalty?
Yes. A Google employee confirmed that this site is being penalized.
In 2011, Google released a change to their ranking algorithms designed to penalize low-quality
websites. One thing Google now believes is an indicator of low quality is displaying excerpts
of content that exists elsewhere.
Despite citations being a hallmark of a high-quality dictionary, they get interpreted by
this change (called Panda) as the complete opposite, because by definition
citations are content that exists elsewhere.
The following shows the consequence of this penalty, measured in visits to this site from
Google searches. The rest of this page explains the data in more detail.
On this page
About The Online Slang Dictionary
Started in 1996, The Online Slang Dictionary is the oldest slang dictionary on the web.
Serving 1.9 million visitors each month, it provides more than 24,000 real definitions for over
16,000 slang words and phrases. The integrated slang thesaurus
has more than 600 categories of meaning. Unique features include usage voting, vulgarity
voting, and SlangMaps. Logged in users can add words and definitions.
The site has approximately 5,300 citations gathered by hand from TV programs, films, news
publications, magazines and other sources - and added by hand to the appropriate definitions.
Each is a short 1 - 3 sentence excerpt, with proper attribution.
An additional 5,700 citations are prepared and ready to be added to the site. Another
set of around the same size has been logged but not yet prepared. Adding those two sets
would bring the citation count to more than 16,500. But since Google penalizes the site for
showing citations, there is no reason to add them since they wouldn't be available to
visitors.
Details
Timeline
2011
- April 11: Google releases the Panda algorithm changes globally to all
English-speaking users, and starts penalizing this site.
- November 5: I remove all citations, largely as an experiment. I couldn't believe
Google would be penalizing a dictionary website because of the presence of citations.
- November 13: Google confirms that the citations are the cause by retracting the
penalty.
2012
- October 6: Believing I had identified a way to restore the citations without
incurring the penalty, I add them back to the site.
- October 9: Google resumes the penalty.
- November 16: To be able to compete with dictionary websites that don't have
citations, I once again remove
citations.
- November 16 - present: The penalty continues unabated.
Google penalizes The Online Slang Dictionary for showing citations: Part 1
Google's Panda changes - designed to penalize what Google's algorithms believe
are "low-quality" sites - were released globally to all English-speaking users on April 11,
2011. Visits to The Online Slang Dictionary that were the result of a Google
search dropped markedly on April 11, 2011.
This chart only shows traffic from Google searches.
The loss in traffic was limited to visits from Google searches. No other traffic sources (other
search engines,
direct traffic, or referral traffic) were affected. Such a drop is unprecedented for the site
since I began tracking site analytics in 2007.
Specifically, traffic declined because Google moved this site to a lower position in its
search results. Reports from Google Webmaster Tools show that the position of The Online Slang
Dictionary in Google search results fell on April 11, the date of the Panda penalty.
The reports that I have access to cover a time period of a month, rather than a single day. So
the effects of the penalty only start to become evident in the report dated March 12 - April 11.
The next dated report goes through April 12, so it includes 2 days of penalty. The subsequent
report includes 3 days of penalty, and so forth. As more days of the penalty are within the
date range of the report, the amount of the decline is increasingly revealed.
(Why the uptick at the end? Because the reports show a range, the final report that includes
April 11 is dominated by subsequent dates. There was a small uptick in ranking during those
dates - which did not restore traffic - then the ranking dropped back down.)
So as the data shows, The Online Slang Dictionary started receiving a penalty on April 11,
2011, and that's the date that the Panda changes were released to all English-speaking users
of Google.
Citations are removed
During the next seven months, I made dozens of structural changes and thousands of content
changes to the site - but
these changes had no effect on the amount of traffic referred by Google queries.
Largely as an experiment, I removed every citation from the site on November 5, 2011. I couldn't
believe Google would be penalizing the site because of the presence of citations. After all,
high-quality dictionaries have citations, and Google Panda was designed to penalize
low-quality websites.
A week and a day later - on November 13 - the penalty was rescinded.
The following chart shows only traffic from Google searches.
Google penalizes The Online Slang Dictionary for showing citations: Part 2
The citations were then missing from the site for almost a year. In early October 2012, I
identified what I believed was a way to restore citations to the site without being penalized by
Google. The full inventory of citations - approximately 4,800 at that time - returned to the
site on October 6, 2012.
The technical details of the citation restoration, are, in brief: to improve page speed by
avoiding an extra HTTP request, output citations inside HTML comments within the web page.
Use JavaScript to turn those HTML comments into visible text. Since Google doesn't index
content within comments, this seemed to be a clear way to tell Googlebot that the citations
shouldn't be used for indexing - or ranking - purposes.
The penalty returned 3 days later.
This chart only shows traffic from Google searches.
I tried a second approach: to not include any citations
in the HTML at all, but load a JavaScript file - from a directory blocked by robots.txt - that
splices the citations into their appropriate positions. Since the citations were loaded from a directory
blocked by robots.txt, this seemed to be a clear way to tell any compliant spiders that the
citations shouldn't be used for indexing - or ranking - purposes. This had no effect on the
site's ranking.
Citations are removed again
On November 16, in order to be able to compete with dictionary websites that don't have
citations, I once again removed all
citations. Hopefully this will cause the penalty to be lifted.
In the meantime, the penalty is ongoing, and is decimating traffic to The Online Slang Dictionary.
Please help me in spreading the word. If you've found The Online Slang Dictionary to be
useful, please let your friends and colleagues know about the site.
If you work for Google, I'd love to talk with you. I can be reached via email at
waltergr@gmail.com.
Any suggestions?
I'd love to hear them. My email address is waltergr@gmail.com.
Thanks for your time.
